Voice Analysis

The writer of Geekologie at Geekologie.com is the inspiration for this blog's voice. Geekologie's voice character sounds like a testosterone-fueled guy who is hearing the news/technology for the first time over a round of beers and joking around with his fellas. In fact, most of his blog posts sound like he's drunk. Drunk and crazy. Filled with vivid described imagery of crazy situations and opinions about the technology/subject matter at hand, this drunk & crazy language goes well with mainstream audiences- ultimately making Geekologie an entertaining read. Let's first cover the basics in this analysis and we'll narrow it down to specifics of character.

First of all, Geekologie's voice is geared towards mainstream audiences by adopting an informal and conversational voice throughout:

Let's face it: kids were born to make your life a living hell and wreak havoc on your house and mental health whenever possible (note: this is all speculation, I don't actually have any kids. ANYMORE -- they're all growed up!).

Secondly, even his titles are also informally titled. Examples such as "Kill It With Unkindness!: A Homeless Robot", "Eeeek, Kill Them!: I-SWARM Robotic Army", "Looks Breakable: New PS4 Concept Art". Much of the titles are named by reactions of the author and his opinion, which further personalizes the blog posts to the character Geekologie is trying to portray.

Third, Geekologie's character is also highly reactive and opinionated to the subject matter "discussed" (if we can call it that):

Wait -- is that caramel corn? TODDLERS DON'T EAT CARAMEL CORN?

Specifically character wise, his seemingly high testosterone is created through (liberal) references to beer, women, beating people up, breaking things, and name calling:

Do not drink, my ass. I have an iron stomach (and lung) and am gonna guzzle that whole jar like I'm shotgunning a beer. LASER VISION, YOU WILL BE MINE!!

Another interesting element of the male testosterone will be the constant one-upsmanship:

This is a video of an F-18 Hornet buzzing some guy's head so close you can taste the jet fuel. [...] Also, not to brag or nothin', but one time I let a jet land ON MY FACE. Now who's the man?!

Alongside the brutishness, he conveys an slightly evil attitude coupled with rough word choice:

[Regarding children] ... What are you, trying to kill the little bastard? Cause you know they fetch a pretty penny on the black market. I mean, I'VE HEARD. Firsthand (meet me behind the Dollar General).

Lastly, sarcasm is conveyed in much of his posts:

Wow. That's, uh, really something. Really something wrong with the world. I mean, how the hell does something like this get approved for manufacture and sale? Japan. Right, I keep forgetting.

All in all- and in a nutshell- testosterone-filled guy talk. It resonates well with much of the mainstream audience. My blog voice will be just as informal and opinionated, but not as gender-specific and testosterone-filled.